In generic terms, ‘Database’ would be defined as a body of organised data that can be easily retrived within the system. Today, we live in a world where we are data bits - fragmented pieces of society where, when joined up, forms a big and magnificient picture - We are all helping one another build up a grand network that keeps the economy going.
What is the human database all about? Simply put, it is the number of loyal customers you have to your organisation. Be it business, social or religious, as long as you have people using your service, they are considered to be within your database. Is Singapore itself a database? Yes! Why does the government encourage all of us to keep on upgrading ourselves? We, the pillars of Singapore, are the ONLY resource of our country. People must then continually seek to improve themselves in productivity, servicing skills or mindsets in order to improve the economic and social standards. Are churches, the Buddist and Muslim community databases as well? Yes! Pardon me if I’m being cynical here - we who pursue spirituality often donate, and these organisations are often the ones receiving our donations. More things can happen within that database. For example, free advertisements of books, artifacts, donations for good causes can easily stir people whose hearts are loyal to purchase or to extend their helping hand to those in need.
So, let’s analyse this database concept and compare it with pop culture. There are 8 things that affects pop culture as a whole which in turn affects majority of the population’s mindsets, especially the youths.
1) Advertising
2) Celebrities
3) Music
4) Movies
5) TV (Television)
6) Fashion
7) Sports
Arts
In order to reach out to the masses, the TV, radio and internet are usually used to disseminate information in every possible form - music, movies, arts, fashion and sports. However, the most prominent items you will notice amongst these are advertisements and celebrities.
People pay big bucks to have celebrities endorse and promote their products in advertisements. However, is it really that good just because a celebrity promotes it? In the eyes of the viewer, the celebrity is a role model - perhaps in looks and even health. Any statements used by the role model would be translated into absolute truths and hence, customer loyalty will be retained. This is how databases are formed in the traditional business world and you can see how powerful these companies can become. Take a look at Adidas and Nike. With creative advertisements performed by celebrities and sponsoring their products in movies, they have created a <reliable branding image> and can hence command any price they wish.
The saying that "No man is an island" applies pretty well here. I must say that I was the biggest idiot in 2007 for thinking that I alone can accomplish much. However, having been in a network cum database for a period of time, I have been humbled. Let me take this opportunity to apologise for always insisting that I am always correct - it was a childish mistake of mine which was also my blind spot. Fortunately, my friends around me were good mirrors - they often gave me feedback about what I do well and where I ought to improve, often doing so subtly.
Sorry for the sidetrack. Does that mean that without a database, we are headed for financial doom? Nope. We all have a circle of friends, remember? xD
However, not everyone in your social circle can be your database members, because they are interested in their own welfare. Imagine that you’re the International President of GNC, and ALL of your friends are people who have little to no regard of their health. Are they your database members? In a conflicting way, your closest friends will seldom end up as your business partner.
If you can see what a database can do for you, you will understand that this is POWER. Imagine that you are selling greeting cards and have 100 people who are in your database and know each other. You simply need to keep in touch with the more influential people within the database and tell them about what business you’re doing. So, when a person’s birthday is around the corner, what happens? The "manager" will go around like a trumpet blaring about your wares. Let’s say 30% of them want to send a greeting card. What happens? Instantly, you get 30 greeting cards worth of sales~ And that’s totally free of charge. No celebrities, no 30 second advertisements, no technical explainations. Just word of mouth. How powerful is that? If you happen to have a business consultant within your network and want to ask him for advise on expanding your business, you may even get a discount!
Even the priviledges that I enjoy in my database are free. I don’t need to pay for the time I need to consult busy people for their advices, to learn about all these powerful concepts, to network and to broaden my horizons. All I need is to have the will and desire to pursue my dream. That’s pretty much what everyone here has.
Of course, don’t believe everything that I’ve just said. As Yu Song has shared with me, even Buddha said, "Epipassiko", which aptly means "Come, try and see for yourself".
I have come to realise that as a human, I am bound to err.